Project type: Branding/ Package design
Client : Furla
Art director: Thomas McNulty
OBJECTIVE
Creating a sub-brand line of skincare products. APPROACH Furla is an Italian leather company that was first founded in Italy, Bologna by the Furlanetto family in 1927. The brand remains to be owned by the Furlanetto family. The brand presents Italian craftsmanship, and luxury bags, which allow men and women around the world to experience traditionally made Italian leather goods. Based on today’s CEO Joseph DeAcetis the brand changed its style to fit the modern outlook of its target audience over the years, yet it never changed its goal to present what customers want to see. Today we created Netto based on the family name Furlanetto a skincare line.
