Category> Branding > Package design
Company> Valspar
Sub-brand > Ivora
Approach
Ivora is a sub-brand for the interior and exterior wall paint of Valspar. The Valspar new sub-brand, stylistically different than what normally Valspar company would produce. That's because having the same brand, but different in the style can give a big chance for the company to have better modern production in the future. Ivora's new sub-brand provides new interior and exterior eco-friendly powdered paint, a sample kite containing 4 different colors, and a swatch book of all the new sub-brand colors. In addition to, 6 inches roller, and 4 inches brush.
